The production community in Europe is pushing for greater use of HD even if standard definition output dominates. Users of Panasonic’s Varicam HD camera are in the vanguard of these changes.
Martin Dohrn with Varicam ready for variable speed shooting of dragonfly.
“HD has arrived and that’s why I am selling all my 16mm film equipment” -Martin Dohrn-
Special rig for shooting dragonfly larva for BBC production.
Although Europe is still many years from developing the infrastructure for high definition delivery to the home, unlike the USA and Japan, that is not stopping a growing trend for major productions to be shot on HD. This is not just to protect the commercial value of a programme by extending its archive life for future HD transmission or sales, although that is important. It is also because directors and cameramen want to ensure that even for a standard definition release, pictures are acquired at their best quality and are starting to insist on HD rather than SD (standard definition) equipment. This pressure from the creative community reflects growing demand from customers and is a further element in Europe’s developing HD picture. The commercial case for HD production strengthens as shipments increase and prices start to drop. Growing familiarity with HD cameras such as Panasonic’s Varicam, which has outstanding light sensitivity and dynamic range, along with its variable frame rate capability, is encouraging more directors and cameraman to seek the highest quality particularly at acquisition.
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